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Ways How To Improve Your Sales Through Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak sites with to improve your sales without the need to get more visitors.

Personal touch

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.

Publish testimonials and comments

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Visual representations

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Quality bonuses

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Ask for the sale!

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).


If you are still in doubt how to improve sales through your website, hire us to analyze your website and give you guidelines how to improve it.

Tell us about your website on the following link: Request a Free Quote!


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Creating the Perfect Ads for Your Business

In the world of internet marketing, pay per click ads is by far the most used types of advertising among internet marketers. It encourages people to advertise for you and it's also one of the best types of ads available that produces a lot of targeted traffic. Facebook offers Facebook Ads as a competition to Google AdWords. This particular feature offered by this very popular social networking website is a pay per click advertisement made available for Facebook users. When you are going to use this feature offered by Facebook Ads, you might want to know how to create an appealing one in order to get someone to click on it. The idea of a great Facebook Ads advertisement is that you need to create something catchy and flashy that it will be able to grab people's attention. You have to remember that no one wants to click on advertising on the internet unless it truly catches their attention. Also, you need to remember that when people log on to Facebook, they will just be interested in checking out what's new or what's happening with their network of friends. They will be interested in socializing with other people. Besides, that's what Facebook is designed for. Now, when it comes to creating an advertisement in Facebook Ads, your job is to take away people's fixed intention when they visit Facebook and make them spend a little time to take a look at your advertisement and click on it. Creating a good pay per click advertising on Facebook Ads is easy. You just need a bit of creativity. For example: If you are trying to sell your iPhone or any kind of electronic devices that people would definitely love to have, you might want to try advertising "Want an iPhone at a cheap price?". For this kind of example, you might want to consider specifying your target customers to be people in college or people between the ages of 18 to 25. You have to remember that kids today are crazy about cheap and cool electronic gadgets. You can also upload a photo of the iPhone. This will add to the effect and will surely attract more potential buyers. You have to remember that you more likely will be able to catch people's attention on a visual advertising rather on text advertising. Your selling point should also be strong. Don't just tell people to check out what you have to offer, you need to give them a reason why they should check out what you have to offer. You need to get into your target customer's mind and find out what they need and what they really want. Try putting yourself in their shoes and you will be able to find out how you can attract their attention. These are just some of the tips that you should know about Facebook Ads marketing. By keeping these tips in mind and by applying it to your Facebook Ads advertisement, you can be sure that you will be able to successfully sell what you have to offer. Through ads like these, people will surely want to buy stuff from you. So, the next time you plan on marketing on Facebook Ads, you might want to keep these tips in mind. For sure, you will see that it will be able to help you out a lot. If you need someone to create and update your ads, hire us for your successful campaigns. Tell us more about your campaign on the following link: Request a Free Quote!  

Ways How To Improve Your Sales Through Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak sites with to improve your sales without the need to get more visitors. Personal touch The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience. Publish testimonials and comments The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too. Visual representations Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website. Quality bonuses Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain. Ask for the sale! Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!"). If you are still in doubt how to improve sales through your website, hire us to analyze your website and give you guidelines how to improve it. Tell us about your website on the following link: Request a Free Quote!

Getting Better Email Open Rates

The success of email campaigns can be gauged by the number of email open rates. The more readers read the email, the greater chances of people taking the desired action. But for this, the readers must be motivated into clicking on the link. Subject line The very first thing which any reader will notice is the subject line. It is the most important factor which should resonate with the mind of the readers and should compel them to open and read the email. The subject line should be personalized depending upon the recipient’s interest, and other factors. So creativity needs to involve creating words of motivation. The brand should make its mark so much so that the customers must set up expectations for the brand. Recipients should be anticipating the emails. For this, the services or products provided by the company should meet their current needs and interest. The recipients should know what to expect when they are opening the email and they should be made to feel that they will miss something very important if they didn’t open your email. The content Apart from the subject line, lot of attraction also lies in the content of the newsletter. The content must be original along with being compelling. If the content of the email can be found elsewhere, the customers may forgo the thought of opening the email and instead of going for the one of a kind content. The content should also have valuable information which can be used by the readers. It could concentrate on the free offer or the big discount. Relationship Another factor which forces the reader to open the email is his relationship with the company. Email readers fall into different categories. They can be irregular purchasers, potential clients, information-hungry subscribers or existing clients. The method by which they decided to subscribe and the reason also tells a lot about the customer’s interest. Did they find the website through a search engine or did they sign up when buying products? The subscribers who have sought for information and then signed up for the emails are more likely to open the email when compared to subscribers who signed up while buying a product because of a pre-checked box meant for signing up which they forget to uncheck. Personality for the success of the email campaign A strong personality is must for the success of the email. If the actual CEO or the marketing director is behind the newsletter, the readers get more interest in the email and the email open rates will boom immediately. The email list should be of high quality and should be well-maintained always. Also, efforts must be made in expanding the email list with targeted audiences which are more likely to open the email and take the desired action. Most of the times, long-time list members become inactive. So the list must be segmented based on list age and the inactive customers must be offered interesting incentive to bring them out of the hibernation. Newsletter frequency The mailing frequency is also a very critical issue. Too frequently send emails will hamper the growth of email open rates as the recipients will get irritated, so does scarcely send emails as the recipients will not remember who you are. The time of sending also is important. Test different time and days for finding out which time works best for every type of audience. The time of the year should also be considered here. People tend to open emails less frequently in summer which means lower email open rates. The holiday season means good email open rates for commercial emails and lesser email open rates for information-oriented emails and newsletters. The number of legitimate opt-in emails being caught in the spam filters is increasing by the day. Although the message is being shown as ‘delivered’, the end recipient won’t be seeing the email at all. Care should be taken to avoid certain words and symbols which are the cause of spam filtration. The bottom line is to do every job exceedingly well in order to achieve higher email open rates. For email newsletters, 50% email open rates can be achieved and for commercial emails, about 40% email open rates can be achieved. If you need help with your email campaigns, feel free to contact us. Tell us about your campaign on the following link: Request a Free Quote!

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