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Why You Should Use WordPress

WordPress has become the most popular CMS in the world.

WordPress is originally launched in 2003 and today it’s the most popular CMS in the world. More than 74 million sites use WordPress as their CMS. People often make the mistake of classifying this CMS as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS).

Due to it’s robust features, many of the top brands use this CMS to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.

WordPress Infographic
Infographic source

Why WordPress is so popular? Why people prefer it so much?

It’s an open source software – free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. This software is completely free and comes with unlimited validity. You can download it from its official website. By the way, all hosting companies generally provide one-click installation facility of WordPress.

The flexibility is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or to a popular ecommerce site, it is versatile enough to meet any and all of your needs through its extensive features and extensions.

Search engine friendly

The most popular search engines actually prefer sites that are powered by WP because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed this CMS during the WordCamp San Francisco 2009. His personal blog is on WordPress.
Google and all search engines show and rank websites in search results on the basis of various predefined parameters. The more parameters you fulfill, the better your website ranks in search results. Good news is that WordPress takes all the SEO responsibilities that a CMS is supposed to fulfill. Much better, there are various SEO plugins available to help improve search engine visibility of your WP website.

Safe and secure.

Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site, they constantly updates its software to prevent attacks. In fact, it has an automatic update feature ever since the release of version 3.7.

Easy to use.

Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.”

What ways to use WordPress?

WordPress can be used in many different ways. It is open to possibilities. Our site is not a blog, it is more of a business resource website, and we are running it on WordPress. You can use WordPress as the following:

  • Arcade
  • Blog
  • Content Management System (CMS)
  • Gallery
  • Portfolio
  • Rating Website
  • Shopping Store
  • Video Collection Site
  • Membership Site

Note that above are just some examples of how you can use this CMS. To see how other top businesses are using it, visit the WordPress Showcase.

WP Supports Multimedia

WordPress have very rich text editor i.e WYSIWYG. It support easy insertion of images, video, audio in blog post. we can insert any media files in our content within a single click,  users mostly engage with images, videos or audios in webpages.

Add anything from a high-resolution image or video to support what you have written. It’s not only easy to upload these files but you can also edit them easily.

It Is Easily Integrated With Any Service/Application

Default WP has lot of inbuilt functionality but you can even make it more powerful with plugins.

When you install Plugins, it will add extra functionality in your website. Some plugin and free and other are premium. There are around 41000+ plugins available at repository. There are lots of functions that can be easily integrated.

1. Contact FormContact Form is among the basic requirements for any website. Contact Form 7 is the most recommended plugin. However there are several limitation with it. You can not collecting payments with it, if you have multiple website then you have to install it on each website and manage then individually.

So as a better alternative to contact form 7, you can use FormGet Contact Form Plugin. FormGet is easy to configure, you can collect online payments with it, see all entries collected from your multiple websites in a single dashboard, and much more..

2. Email Marketing – Email Marketing is one of the most important feature to get intact with your customers. With email marketing service integration, emails collected through your website get automatically added to your mailing list.


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Why You Should Use WordPress

WordPress has become the most popular CMS in the world. Wordpress is originally launched in 2003 and today it's the most popular CMS in the world. More than 74 million sites use Wordpress as their CMS. People often make the mistake of classifying this CMS as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). Due to it’s robust features, many of the top brands use this CMS to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more. Infographic source Why WordPress is so popular? Why people prefer it so much? It's an open source software – free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. This software is completely free and comes with unlimited validity. You can download it from its official website. By the way, all hosting companies generally provide one-click installation facility of WordPress. The flexibility is another feature that can’t be topped. No matter what you’re using WordPress for - whether as a personal blog or to a popular ecommerce site, it is versatile enough to meet any and all of your needs through its extensive features and extensions. Search engine friendly The most popular search engines actually prefer sites that are powered by WP because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed this CMS during the WordCamp San Francisco 2009. His personal blog is on WordPress. Google and all search engines show and rank websites in search results on the basis of various predefined parameters. The more parameters you fulfill, the better your website ranks in search results. Good news is that WordPress takes all the SEO responsibilities that a CMS is supposed to fulfill. Much better, there are various SEO plugins available to help improve search engine visibility of your WP website. Safe and secure. Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site, they constantly updates its software to prevent attacks. In fact, it has an automatic update feature ever since the release of version 3.7. Easy to use. Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.” What ways to use WordPress? WordPress can be used in many different ways. It is open to possibilities. Our site is not a blog, it is more of a business resource website, and we are running it on WordPress. You can use WordPress as the following: Arcade Blog Content Management System (CMS) Gallery Portfolio Rating Website Shopping Store Video Collection Site Membership Site Note that above are just some examples of how you can use this CMS. To see how other top businesses are using it, visit the WordPress Showcase. WP Supports Multimedia WordPress have very rich text editor i.e WYSIWYG. It support easy insertion of images, video, audio in blog post. we can insert any media files in our content within a single click,  users mostly engage with images, videos or audios in webpages. Add anything from a high-resolution image or video to support what you have written. It’s not only easy to upload these files but you can also edit them easily. It Is Easily Integrated With Any Service/Application Default WP has lot of inbuilt functionality but you can even make it more powerful with plugins. When you install Plugins, it will add extra functionality in your website. Some plugin and free and other are premium. There are around 41000+ plugins available at repository. There are lots of functions that can be easily integrated. 1. Contact Form – Contact Form is among the basic requirements for any website. Contact Form 7 is the most recommended plugin. However there are several limitation with it. You can not collecting payments with it, if you have multiple website then you have to install it on each website and manage then individually. So as a better alternative to contact form 7, you can use FormGet Contact Form Plugin. FormGet is easy to configure, you can collect online payments with it, see all entries collected from your multiple websites in a single dashboard, and much more.. 2. Email Marketing – Email Marketing is one of the most important feature to get intact with your customers. With email marketing service integration, emails collected through your website get automatically added to your mailing list.

What you should know about responsive Typography

The goal of responsive web design is to make websites look great no matter what size screen or device the reader happens to be using and, accordingly, to display page content in the optimum format for reading. But if you make assumptions about the way responsive type works, you might find yourself in trouble. Here, guest contributor Jeremy Osborn points out some of the potential typographical pitfalls specific to responsive design along with tips for avoiding them. A Brief History of Type On the Web Typography on the web has always been about compromises. Since the beginning, visitors have been visiting our websites on machines with different screen sizes, different operating systems and different browsers. Each of these variables has affected the way type appears. In the age before mobile, web designers tried to paper over these differences by relying on fixed-width page layouts. One popular example of this was the 960 pixel-wide “grid system,” but there were many others. Mobile Changes the Game Fixed-width layouts were the standard when all we cared about was desktop screens. A fixed-width layout is very seductive because it allows a designer to set the heading sizes, body text, line spacing, line length and all of the other page components in a predictable way. With evidence that mobile browsers will outnumber desktop browsers in the near future, we have little choice but to toss away the fixed-width mindset and change to a responsive one. This means embracing the unknown in a multi-device world. The number of different screen sizes and devices are far too numerous to make targeting a specific size screen worthwhile, instead we look to the fluid grid and CSS media queries to help us. Embracing Uncertainty Embracing this uncertainty is the designer’s job, and I’ll admit it can feel a little daunting at first. A responsive layout might have 3 or 4 breakpoints (the point at which a layout changes based on criteria such as screen width) and this can sometimes feel like 3 to 4 times the amount of work! However, optimizing the readability of your content has some very tangible benefits: the usability of your site will increase and users will be more likely to do things such as return to the site or spend money there. Responsive Typography: Get in the Know So let’s look at specifics: If you follow these four typographical tips, chances are your reader’s experience will improve dramatically. 1. Use Web Fonts, Sparingly Thanks to the solid browser support for web fonts (technically the @font-face rule in CSS), we now have access to thousands of typefaces previously unavailable to us on the web. With this rise of riches, it’s tempting to go crazy. Consider Futura, for example, a classic typeface which comes in multiple styles and weights: light, book, medium, heavy, extra bold and many more. The smart designer chooses wisely, however. Aesthetics aside, it’s important to remember that there is a performance price to be paid for your font choices. After all, every font on a page must be downloaded by the user. If you were to use all 10 variations of Futura, users with slower network connections (as is often the case with smartphone and tablet users) would likely abandon your site before a single word was even read. 2. Count Your Font Size in Em Units CSS allows you to set font size in a number of ways, from the common pixel unit (px) to a keyword (small). To make your life easier in the long run, I recommend you set your font size with em units (em). The em unit is so powerful in responsive design because it allows your type to scale predictably no matter what size screen or device is being used. With type set in ems, you can be sure that your text (and the margin or padding space surrounding it) will scale fluidly, even if the user decides to override your font size in their browser settings. 3. Set Line-height with Intention Line-height in CSS is the amount of space above and below multiple lines of text, also known as leading or line spacing. If you choose not to set any line-height values in CSS, chances are your text will look okay but not great. This is because desktop and mobile web browsers set a default line-height if none is specified. But the browser doesn’t always know best! By increasing or decreasing the distance between lines of text the designer can improve readability and even create intentional aesthetic effects. Increasing the amount of space between lines, for example, can create an almost luxurious sense of space (depending on the content). Be careful though, too much line-height and you run the risk of losing your reader’s attention. 4. Control Your Line-length The traditional term for line-length is measure, which is defined as the amount of characters in a single line of text (typically within a column). Over the years it has been determined that somewhere between 45 and 75 characters is the ideal number for line-length. In responsive design, this line-length is notoriously tricky to control and predict, because we have to account for narrow phone screens as well as the expansive real estate of large desktop monitors. The penalties are high if you don’t account for these differences: a measure that is too long will create difficulty when the reader tries to continue from one line to the next and they’ll lose their place. If the measure is too short, you’re tempting the reader’s eye to begin on the next line before they have finished the current one, resulting in a choppy reading rhythm. A common technique for controlling line-length in CSS is to use the min-width property, so the declaration min-width: 1200px,for example could be applied to either to a paragraph of text or its container to limit the length of the line. Get Your Responsive Type Right Getting your responsive typography right will go a long way in making your site as useful as possible for your users. It’s worth the effort however, because a solid typographical foundation will allow all of the other components of your design to shine. Furthermore, the price you pay due to hard-to-read content is going up as more users flock to mobile, so set some time aside and make that type fully responsive!   Source HowDesign

Optimizing website’s landing page for mobile

It’s no longer necessary to underline the importance of preparing site for mobile. The mobile revolution is the single biggest change in the Web’s short history. The only question is whether smart phone and tablet users will make up more than half of audience this year, or next. Bearing this in mind, optimizing  landing pages for mobile is now an essential process for every designer. It doesn’t have to be difficult however, there’s a simple checklist that you can run through to ensure site is ready for mobile browsers: Scale appropriately The ability of a website to scale to various devices is vital. There are thousands of devices are out there, so selecting a few representative screen sizes isn’t practical. The accepted answer to this is responsive web design, some people argue adaptive is better, other people argue adaptive is the same thing. These arguments are really semantic, the bottomline is that you have the ability to make site work on any device, current or future. To fail to do so would be irresponsible. One important consideration: make sure that site scales properly in portrait and landscape. Select content carefully Obviously, mobile offers much less space to fit content onto a landing page. Ideally, keep headlines short, succinct, to the point and around three to four words. Likewise, keep the page as clutter-free as possible, with a low number of links and a maximum of one image, if feasible. Put content in bullet points so that the eye can take it in easily, without having to pause and squint. Also, create a clear call to action to tempt the visitor to visit the rest of the site. It should give some kind of incentive and could be as simple as a button that allows visitors to call the business, especially useful for local businesses that also use location services. Something like 75% of searchers take action on their search results within an hour, so it’s easy to see why a call to action should be strong. Also, put the call to action somewhere near the top of the page, so that it’s one of the first things the mobile visitor sees. Size matters Yes, size really does matter—file size, that is. A landing page should always be quick to load, especially one that will be accessed via a mobile device. There’s no set rule—the faster the better—but as a general guide, if  landing page takes longer than 3 or 4 seconds to load you’ll start losing a lot of users. Ideally, page should be extremely lightweight, below 20 kilobytes. Images take a lot of time to load and so should be kept to an absolute minimum. Keep all of  code nice and tidy, use image sprites if necessary, and use CSS instead of images where possible. As well as file size, think about the number of requests that are being made to the server; typically those requests cause more of a delay than the actual file download. Are you local? Mobile users are often on the go, so use location services. Tailor the landing page to be relevant to local users, and offer incentives to them too. You could customize content to the local branch of a store, for example. Depending on the size and scope of the project, you could also adapt the core content itself to the location. Readability matters more than ever Being able to read what’s on the screen is vital, which is why less is more. If you can’t read the text with the phone held at arm’s length, then it needs to be bigger. You really are limited for space. Don’t make users endlessly scroll either, or else they will get bored quickly and move on. Yes, people do have a short attention span on the Internet, much shorter than when reading a magazine or book, so everything you do must grab their attention immediately. Thumbs up! Anything clickable on landing page should pass the thumb test. If it can’t easily be clicked using the thumb, then rethink it. Pad links to leave as much space around them as possible, and leave ample room between links. This will reduce the chances that the user taps the wrong links and leaves out of frustration. Plugins can be used to ensure that photos can be easily swiped, although putting photos on the landing page is not exactly recommended. Forms and input If you do put a form on the landing page, keep it very simple, and don’t take up a lot of space. Forms that require a lot of input are off-putting and achieve a lower conversion rate than simple forms. So, add as few fields as possible. Again, people get bored quickly, so giving them a lengthy form to fill in will make them more likely to abandon the site. Simple navigation Navigation should be simple and straightforward. Keep buttons to a minimum, and ensure that they pass the thumb test. Try adding buttons to different areas of the page so that a logical path can be followed. Testing, testing, testing… Thoroughly test  landing page to ensure that it works effectively on mobile. Consider A/B testing, which has been shown to increase leads by up to 40% in some cases. With an A/B test, you would create two designs of the same page, A and B. Traffic is then split between each design to see which performs the best. Use metrics that are the most important to the project, such as conversion rate, sales, bounce rate. At the end of the test, go with the one that performs best, and you’ll be halfway to having a proven design. There are lots of mobile simulators out there, but whichever one you choose, make sure you only use it for the first round of tests. To test properly you have to use real devices. Beg, borrow, and steal if necessary, just check out site on as many real devices as you can lay hands on. Keep actions to a minimum The more clicks or actions a user has to make, the less likely they are to complete them. Allow people to get from point A to point B in as few clicks as possible. Make every aspect of the navigation and the call to action incredibly simple. These are the most important things to bear in mind when optimizing a landing page for mobile. Remember throughout the design process that mobile is a different medium to PC. People have even less patience on mobile because they are usually on the go and want to complete their task with a minimum of fuss. Slow loading times and unresponsive interaction also irritate people, so take the time to get them right. Getting it right can be rewarding and could mean the difference between the site performing well against the competition and losing visitors. Source WDD

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