WordPress has become the most popular CMS in the world. Wordpress is originally launched in 2003 and today it's the most popular CMS in the world. More than 74 million sites use Wordpress as their CMS. People often make the mistake of classifying this CMS as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). Due to it’s robust features, many of the top brands use this CMS to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more. Infographic source Why WordPress is so popular? Why people prefer it so much? It's an open source software – free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. This software is completely free and comes with unlimited validity. You can download it from its official website. By the way, all hosting companies generally provide one-click installation facility of WordPress. The flexibility is another feature that can’t be topped. No matter what you’re using WordPress for - whether as a personal blog or to a popular ecommerce site, it is versatile enough to meet any and all of your needs through its extensive features and extensions. Search engine friendly The most popular search engines actually prefer sites that are powered by WP because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed this CMS during the WordCamp San Francisco 2009. His personal blog is on WordPress. Google and all search engines show and rank websites in search results on the basis of various predefined parameters. The more parameters you fulfill, the better your website ranks in search results. Good news is that WordPress takes all the SEO responsibilities that a CMS is supposed to fulfill. Much better, there are various SEO plugins available to help improve search engine visibility of your WP website. Safe and secure. Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site, they constantly updates its software to prevent attacks. In fact, it has an automatic update feature ever since the release of version 3.7. Easy to use. Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.” What ways to use WordPress? WordPress can be used in many different ways. It is open to possibilities. Our site is not a blog, it is more of a business resource website, and we are running it on WordPress. You can use WordPress as the following: Arcade Blog Content Management System (CMS) Gallery Portfolio Rating Website Shopping Store Video Collection Site Membership Site Note that above are just some examples of how you can use this CMS. To see how other top businesses are using it, visit the WordPress Showcase. WP Supports Multimedia WordPress have very rich text editor i.e WYSIWYG. It support easy insertion of images, video, audio in blog post. we can insert any media files in our content within a single click, users mostly engage with images, videos or audios in webpages. Add anything from a high-resolution image or video to support what you have written. It’s not only easy to upload these files but you can also edit them easily. It Is Easily Integrated With Any Service/Application Default WP has lot of inbuilt functionality but you can even make it more powerful with plugins. When you install Plugins, it will add extra functionality in your website. Some plugin and free and other are premium. There are around 41000+ plugins available at repository. There are lots of functions that can be easily integrated. 1. Contact Form – Contact Form is among the basic requirements for any website. Contact Form 7 is the most recommended plugin. However there are several limitation with it. You can not collecting payments with it, if you have multiple website then you have to install it on each website and manage then individually. So as a better alternative to contact form 7, you can use FormGet Contact Form Plugin. FormGet is easy to configure, you can collect online payments with it, see all entries collected from your multiple websites in a single dashboard, and much more.. 2. Email Marketing – Email Marketing is one of the most important feature to get intact with your customers. With email marketing service integration, emails collected through your website get automatically added to your mailing list.